Matt Ward – B2B Fractional Webflow Designer & Developer, Bath UK
Where exceptional Webflow design meets professional credibility
I specialise in designing websites for B2B firms and high-trust, expert-led organisations in architecture, sustainability, professional services, tech and finance.
A Fractional
WEbflow Designer
I’m Matt, a fractional Webflow designer & developer specialising in creating websites for B2B firms and high-trust organisations across architecture, sustainability, professional services, tech and finance. I design Webflow sites that feel credible and considered, so the right clients feel confident choosing you.
Each project focuses on clear messaging, simple journeys and steady search growth, not just visuals. I work alongside your marketing team to untangle your offer, structure content and create pages that support tenders, thought leadership and long sales cycles. The result is a site that quietly builds trust, brings in better enquiries and is straightforward for your team to keep updated.
trusted by
Webflow Design services
Strategy
Through clear thinking upfront, I help you shape a website that reflects how you actually work. Together we define who needs to trust you, what they need to understand and how your site can support tenders, pitches and long sales cycles.
Positioning and messaging for high trust services
Site maps and content plans aligned to your sales process
Workshops with stakeholders so everyones on the same page
Branding
Quietly confident brands for expert led firms. I create simple, flexible identities that feel credible, work well online and sit comfortably alongside your reports, decks and proposals.
Logo refinement or full visual identity
Colour, typography and layout systems for digital use
Practical brand guidelines your team can actually follow
Webflow Design
Content led Webflow design that makes complex services feel clear and approachable. Every page is planned around the questions your clients are really asking and the actions you want them to take.
UX and page layouts for key journeys
Content design that explains services in plain English
Wireframes and high fidelity designs for review
Webflow Development
I build your site in Webflow with clean, maintainable structures, so your marketing team can update content without wrestling the system. Performance, accessibility and SEO foundations are baked in from day one.
Custom Webflow builds with CMS collections
Reusable components for future pages and campaigns
Integrations with forms, analytics and your CRM
SEO
Practical SEO that fits how your clients search and how your team works. The focus is on clear structure, on page improvements and content plans that bring the right people in over time, not short term tricks.
Keyword research around your specialist services
On page optimisation for key pages and articles
Internal linking and content suggestions for steady growth
Ongoing Support
A long term partner to keep your site moving. I stay close to your team to refine key pages, add new content and solve Webflow headaches so your website keeps earning its place in your marketing.
Monthly Webflow design and development support
New landing pages, content updates and experiments
Regular reviews to spot issues and new opportunities
Specialist
Industries
I do my best work with organisations that sell expertise rather than products. Architecture practices, sustainability teams, professional services, tech and finance businesses all share similar challenges online: complex services, cautious clients and long decision making cycles.
By focusing on a small set of B2B and high-trust, expert-led industries, I can design Webflow sites that reflect how you actually win work, from first impression through to tender or instruction. The result is a website that feels familiar to your clients, speaks their language and quietly earns their trust.
Architects
Websites for architecture practices that balance strong visuals with clear information. I help you present your projects, process and fees in a way that reassures clients, supports competitions and fits smoothly into the way you already work.
Tech & SaaS
For B2B tech and SaaS companies where the value is in the thinking behind the product. I focus on messaging, simple journeys and calm design that helps prospects understand what you do, why it matters and how it fits into their existing workflows.
Sustainability & ESG
Websites for sustainability consultancies and ESG teams that need to explain complex work in a clear, grounded way. I help you share impact, evidence and services without slipping into vague buzzwords, so stakeholders can quickly see why you are the safe pair of hands.
Law Firms
Web design for firms that need to look credible without feeling cold. I help you explain services in plain English, highlight key people and make it easy for potential clients to understand whether you are the right fit before they get in touch.
Consultancies
Many consultancy sites struggle to explain what they actually do. I work with your team to untangle your offer, structure services around client problems and build pages that support proposals, workshops and long term relationships.
Professional Services
From accountants to corporate advisors, I work with professional service firms that rely on reputation and long term relationships. Together we turn dense, service heavy offerings into straightforward pages that feel approachable while still carrying the right level of gravitas.
Finance Services
For finance firms, trust and clarity are everything. I create sites that feel reassuring, stay within regulatory boundaries and still give space for personality. The focus is on guiding visitors through complex decisions so they feel comfortable taking the next step.
Selected works
Through considered Webflow design and meticulous execution, I help established businesses present themselves online with the sophistication their reputation demands.
A full Webflow redesign for a corporate travel specialist, bringing their services and technology into a single, focused site. The new structure makes it easier for busy teams to see how Clarity fits into their world and move smoothly towards a conversation.
A site for a business consultancy that needs to feel calm, expert and approachable. This project shows how a clear structure and confident layout can give a small team the presence of a much larger firm.
A website for an architecture practice that puts real projects and long standing experience at the centre. The design keeps things simple and confident, helping prospective clients understand the scope of work and feel comfortable getting in touch.
"We launched a new specialist, boutique tax advisory business in March 2025 and Matt created our website. Matt's service and end product was exceptional, meeting with our design and timing requirements and being highly responsive during the process. Would highly recommend."
“Matt has just been amazing to work with. He always responded very fast and executed our project perfectly. Not only is he a talented designer, but also a great partner throughout the entire process.”
"Matt has been great to work with, helping us build a great website which is easy to navigate as well as modern. Matt has great knowledge and design ability and I would recommend his services to anyone looking for a website to be built!"
"Matt has built 3 websites for my businesses - he’s always great to work with and the quality of his work is excellent."
“Matt is just 10/10. He’s such a pleasure to work with and is so patient and kind. He’s taken my website to a whole new level! Unbelievably grateful! Work with matt, you won’t regret it.”
FAQS
Enquire about a project
Share a bit about your firm, your current website and what you are hoping to change. I will come back with an honest view on fit, budget and suggested next steps.
Book a discovery call
If you prefer to talk things through, book a short call. We can look at where your site is holding you back and whether I am the right person to help.
What industries do you work with?
I work best with high trust, expert led firms that sell knowledge rather than products. That often means architecture practices, sustainability and ESG consultancies, finance and professional services, law firms, tech and B2B SaaS.
If your work is specialist, involves careful decision making and relies on your reputation, you are probably a good fit. I am always happy to chat if you are not sure whether your industry fits this description.
What is Webflow and why should I use it for my website?
Webflow is a modern website platform that combines design, content management and hosting in one place. I use it because it gives expert led firms a site that looks considered, loads quickly and is far easier to manage than a traditional hand coded build.
Once your site is set up properly you can edit pages, publish articles and update key content without needing a developer every time. It is also strong on performance and technical SEO, which helps your content stand a better chance in search results.
Do you do web design or web development?
I do both. Some clients come to me with a blank slate and ask for a full brand design, web design and build. Others have an existing brand or design system and need a Webflow specialist to handle the implementation.
We can shape the project around what you already have in place. If you have in house designers or a brand agency involved, I am very used to collaborating and taking their work into Webflow accurately.
I'm an agency, do you develop figma designs?
Yes. A lot of my work is partnering with agencies who need a reliable Webflow developer. You provide the Figma files, I turn them into a responsive, accessible Webflow site that closely matches the design and is straightforward for your client to update.
I can work white label or as a named partner, join client calls if needed and help your team figure out the best way to structure the build for long term use.
How much does it cost?
Most full design and build projects start from around £10,000. That reflects the amount of strategy, content planning, design and Webflow development that goes into getting the site right the first time, rather than cutting corners and fixing issues later.
The exact price depends on things like the size of the site, how many different page types we need, any integrations, and how much support you need with content and SEO. After an initial conversation I will put together a clear, fixed project proposal so you know exactly what is included and what it will cost.
If you are not ready for a full redesign, I also offer smaller pieces of work such as audits, consultation and focused improvements, which are priced separately.
Do you offer ongoing support and maintenance for Webflow sites?
Yes. Many clients keep me on as a long term partner once the main project is complete. That can include new landing pages, content changes, design refinements, performance and SEO improvements, or support for your marketing team when they want to try new ideas.
Webflow handles hosting, security and platform updates, so my ongoing support focuses on making sure the site keeps working hard for you rather than just staying online.
How long does it take?
Most full website projects take between six and eight weeks from kick off to launch. Smaller, focused projects can be quicker, while larger sites with more decision makers and content often need a little longer.
I will always give you a realistic timeline before we start, including key checkpoints for feedback, so you know what is happening when and who needs to be involved at each stage.
Do I need a developer to make future updates on my website?
For everyday updates, no. One of the main reasons I use Webflow is so that marketing teams and internal administrators can handle most content changes themselves. I set up clear page structures, CMS collections and reusable components, then walk you through how to use them.
You might still want help from me for bigger changes, new functionality or larger design updates. The aim is to give you control over the day to day while having someone you trust to call on for the heavier lifting.
How do you compare to an agency?
Working with me is closer to having an embedded specialist than hiring a large agency. You work directly with the person designing and building your site, there are fewer layers of account management and you get honest feedback on what will and will not work.
I am not a full service agency with a big team, which means I take on a limited number of projects and stay focused on web design, Webflow and practical growth support. When needed I can bring in trusted collaborators for copywriting, illustration or motion, but your project always has a single point of contact.
Got a project in mind?
If you are planning a new website or feel your current one is holding you back, I’d be happy to talk it through. Whether you are an established organisation or just starting to shape things, we can work out what you need your site to do, how it should support your clients and what a realistic Webflow project might look like for your team.