Matt Ward – White-label Webflow Designer & Developer UK
Where exceptional Webflow design meets professional credibility
I partner with agencies to design and build Webflow websites for B2B firms and high-trust organisations.
A white-label
WEbflow Designer
I’m Matt, a white-label Webflow designer and developer. I work behind the scenes with agencies and studios to design and build Webflow websites for B2B firms and high-trust, expert-led organisations across professional services, tech, finance, architecture and sustainability.
You keep the client relationship and the credit. I focus on calm, credible design and clean Webflow builds that are straightforward to maintain. The result is work you can confidently put your name to, with a build quality your team can live with long after launch.
trusted by Agencies
Core Webflow services
Strategy
Clear thinking upfront, so your team has a plan you can sell and deliver. I help you shape structure, messaging and page journeys that match how your client wins work, particularly when the decision cycle is long and trust matters.
Positioning and messaging for high-trust services
Site maps and content plans aligned to the sales process
Stakeholder workshops to align decisions early
Webflow Design
Content-led Webflow design that makes complex services feel clear and approachable. I design pages around the questions prospects are actually asking, so your agency can present a story that feels grounded and easy to follow.
UX and page layouts for key journeys
Content design that explains services in plain English
Wireframes and high fidelity designs for review
Webflow Development
I build your site in Webflow with clean, maintainable structures, so your team can launch with confidence and your client can update content without wrestling the CMS. Performance, accessibility and SEO foundations are handled as part of the build, not bolted on at the end.
Custom Webflow builds with CMS collections
Reusable components for future pages and campaigns
Integrations with forms, analytics and your CRM
Ongoing Support
A reliable delivery partner you can keep close for follow-on work. I support your team with new landing pages, refinements, experiments and Webflow fixes, so the site stays sharp and you can move quickly when priorities change.
Monthly Webflow design and development support
New landing pages, content updates and experiments
Regular reviews to spot issues and new opportunities
Specialist
Industries
I do my best work on websites for organisations that sell expertise rather than products. Many of the agencies I partner with serve architecture practices, sustainability teams, professional services, tech and finance businesses, where the challenges online are similar: complex services, cautious clients and long decision-making cycles.
By focusing on a small set of B2B and high-trust industries, I can help you deliver sites that reflect how these organisations actually win work, from first impression through to tender or instruction. The result is a website that feels familiar to their clients, speaks their language and quietly earns trust.
Architects
Websites for architecture practices that balance strong visuals with clear information. I help you present your projects, process and fees in a way that reassures clients, supports competitions and fits smoothly into the way you already work.
Tech & SaaS
For B2B tech and SaaS companies where the value is in the thinking behind the product. I focus on messaging, simple journeys and calm design that helps prospects understand what you do, why it matters and how it fits into their existing workflows.
Sustainability & ESG
Websites for sustainability consultancies and ESG teams that need to explain complex work in a clear, grounded way. I help you share impact, evidence and services without slipping into vague buzzwords, so stakeholders can quickly see why you are the safe pair of hands.
Law Firms
Web design for firms that need to look credible without feeling cold. I help you explain services in plain English, highlight key people and make it easy for potential clients to understand whether you are the right fit before they get in touch.
Consultancies
Many consultancy sites struggle to explain what they actually do. I work with your team to untangle your offer, structure services around client problems and build pages that support proposals, workshops and long term relationships.
Professional Services
From accountants to corporate advisors, I work with professional service firms that rely on reputation and long term relationships. Together we turn dense, service heavy offerings into straightforward pages that feel approachable while still carrying the right level of gravitas.
Finance Services
For finance firms, trust and clarity are everything. I create sites that feel reassuring, stay within regulatory boundaries and still give space for personality. The focus is on guiding visitors through complex decisions so they feel comfortable taking the next step.
Selected works
Through considered Webflow design and meticulous execution, I help established businesses present themselves online with the sophistication their reputation demands.
A full Webflow redesign for a corporate travel specialist, bringing their services and technology into a single, focused site. The new structure makes it easier for busy teams to see how Clarity fits into their world and move smoothly towards a conversation.
A site for a business consultancy that needs to feel calm, expert and approachable. This project shows how a clear structure and confident layout can give a small team the presence of a much larger firm.
A considered Webflow rebuild for Minerva Virtual Academy, simplifying complex information into calmer, more navigable journeys. The result is a site that reassures families, explains the online school experience clearly, and supports enquiries.
"We launched a new specialist, boutique tax advisory business in March 2025 and Matt created our website. Matt's service and end product was exceptional, meeting with our design and timing requirements and being highly responsive during the process. Would highly recommend."
“Matt has just been amazing to work with. He always responded very fast and executed our project perfectly. Not only is he a talented designer, but also a great partner throughout the entire process.”
"Matt has been great to work with, helping us build a great website which is easy to navigate as well as modern. Matt has great knowledge and design ability and I would recommend his services to anyone looking for a website to be built!"
"Matt has built 3 websites for my businesses - he’s always great to work with and the quality of his work is excellent."
“Matt is just 10/10. He’s such a pleasure to work with and is so patient and kind. He’s taken my website to a whole new level! Unbelievably grateful! Work with matt, you won’t regret it.”
FAQS
Enquire about a white-label project
Share a bit about your agency, the client project, and what you need support with. I’ll come back with an honest view on fit, budget and suggested next steps.
Book a partner call
If you’d rather talk it through, book a short call. We can look at scope, timelines and how I can slot into your process as your Webflow partner.
Who do you work with?
I work with design and marketing agencies who need a reliable Webflow partner. Most projects are for B2B and high-trust clients in professional services, tech, finance, architecture and sustainability.
What kind of work do you take on?
Usually one of three things. Full Webflow design and build, Webflow development from your Figma designs, or ongoing support to improve and extend an existing site. I can plug into your process wherever you need me most.
Do you work directly with end clients?
Mostly I work white-label, supporting agencies behind the scenes. If you need me on calls, I’m happy to join as your Webflow partner, or I can stay fully in the background and communicate through your team.
Can you develop Figma designs?
Yes. If you’ve already designed the site in Figma, I can translate it into a clean Webflow build with reusable components, a sensible CMS setup, and an editing experience that doesn’t create headaches later.
Can you also handle design, or are you development-only?
I do both. Some agencies bring me in purely to build, others want help with UX, page structure and content-led design before we move into Webflow.
How do you handle communication and handover?
I keep things straightforward. Clear scope, regular check-ins, and tidy handover notes so your team knows how the build works. If you have a preferred way of working (Slack, Notion, ClickUp, email), I’ll fit in.
How do pricing and quotes work for white-label projects?
Most agencies use me on a fixed project price for builds, with an optional support retainer for follow-on work. If you prefer day rates or hourly for overflow and smaller tasks, that works too. I’ll recommend what makes sense based on the size and pace of the project.
How long does a typical build take?
It depends on scope, but most builds land in the 3 to 6 week range once content and designs are in a workable place. If there’s a deadline, I’ll tell you early whether it’s realistic.
Will our client be able to update the site easily?
Yes. I build with maintainability in mind. Clean class structure, reusable components, sensible CMS collections, and guardrails so updates don’t break layouts. If needed, I can also record short walkthroughs for your team or the client.
Do you cover accessibility, performance and SEO basics?
Yes. I bake in sensible foundations during the build, including clean structure, performance best practices and core on-page SEO setup. If you need a deeper SEO push, we can scope that separately.
Are you comfortable signing NDAs or working under our contract?
Yes, that’s normal for white-label work. I’m happy to work under your agreement and follow your delivery process.
Got a project coming up?
If you’re planning a new client website or need support delivering one in Webflow, I’d be happy to talk it through. Share where you’re at with scope, content and timelines, and we can work out what the project needs, how I can slot into your process, and what a realistic build looks like.